I like to measure Importance vs Performance on attributes. I used to use SurveyMonkey and use a matrix rating question format to have respondents rate importance, then I would have them rate my clients performance and also competitors' performance. I used the data to creat a quadrant where I could literally map out positioning.
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I am Stella and I believe that success is totally depends on the performance and It is very important for everyone. I found a lot of useful tips for marketing with the help of the above link. Thank you so much for sharing.